I've
worked in Dubai Shopping Malls for eight years. It's true what you say
and one of the most difficult things for management to contain is modest
dressing in shoppers. I am often shocked that people flaunt their
bodies in Dubai's malls in a way that's considered unacceptable in very
tolerant countries like Germany and Australia. Honestly, I have never
seen the amount of exposed flesh in the big inner city and upmarket
shopping malls in Australia.
All shopping mall companies are locally owned and are sensitive to local morals, beliefs and expectations. We, as management take these matters seriously.
Most malls, especially the biggest ones, have cards for the guards to hand to offending shoppers which explain the policy. While we try and ensure that all shoppers are aware of the standards, there are elements of society which refuse to comply. Of the shoppers we approach, our research finds that of the residents who offend, 95% are of one particular nationality, of the tourists, about 70% of a different nationality. The difference is the tourists apologise and seek to buy a t-shirt or shawl to cover. The offending residents are frequently rude, aggressive and sometimes violent towards our staff which is even more unacceptable.
While the guards are trained to be very polite and simply hand the clearly expressed card to the offending shopper, the amount of offending shoppers can be overwhelming.
The companies I have worked for also take seriously window dressing standards, once again the volume of windows and the speed at which they are changed overnight allows for errors in addressing the breach with the store and management. Thankfully, 99% of retailers are very good at what they do and there are a handful of repeat offenders.
For malls it's difficult to police these dress codes on our own; the people come to properties dressed as they are from the airport to hotels, apartment buildings, in taxis and go on to supermarkets and other places dressed as they please. Without overall community support, and further education, malls are going to struggle to set and deliver the standards the UAE should expect.
All shopping mall companies are locally owned and are sensitive to local morals, beliefs and expectations. We, as management take these matters seriously.
Most malls, especially the biggest ones, have cards for the guards to hand to offending shoppers which explain the policy. While we try and ensure that all shoppers are aware of the standards, there are elements of society which refuse to comply. Of the shoppers we approach, our research finds that of the residents who offend, 95% are of one particular nationality, of the tourists, about 70% of a different nationality. The difference is the tourists apologise and seek to buy a t-shirt or shawl to cover. The offending residents are frequently rude, aggressive and sometimes violent towards our staff which is even more unacceptable.
While the guards are trained to be very polite and simply hand the clearly expressed card to the offending shopper, the amount of offending shoppers can be overwhelming.
The companies I have worked for also take seriously window dressing standards, once again the volume of windows and the speed at which they are changed overnight allows for errors in addressing the breach with the store and management. Thankfully, 99% of retailers are very good at what they do and there are a handful of repeat offenders.
For malls it's difficult to police these dress codes on our own; the people come to properties dressed as they are from the airport to hotels, apartment buildings, in taxis and go on to supermarkets and other places dressed as they please. Without overall community support, and further education, malls are going to struggle to set and deliver the standards the UAE should expect.
source: http://women-clothes-store.blogspot.com
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